How to Know if You Need a Website Redesign

 Your website is the hub of all of your digital marketing, which means it needs to be on point. So how do you know if it’s doing what you need it to do? In this article, we’ll discuss 6 ways to evaluate your website, so you can decide once and for all if you […]

How to Fact Check Your Content to Avoid Costly Mistakes

As a former newspaper reporter, it was my responsibility to fact check and ensure the accuracy of my articles. Today, as a content marketer, it is also my responsibility to fact check content and ensure the accuracy of my articles. By following a simple checklist, you can help your business to maintain credibility and customer […]

SEO Content Marketing Tips for Small Business Owners

SEO content marketing

Now, more than ever, businesses of all sizes can benefit from digital marketing. In a previous article, we discussed the importance of content marketing vs. interruption marketing. Content marketing is a trend that will continue to grow and is an essential part of digital marketing. For content marketing to be effective, you need potential customers […]

How to Send a Winning Guest Blog Post Pitch to Build Your Audience

  Every business needs to continuously reach new audiences. Doing a guest blog post is a perfect way to get your business seen by more people. Use this strategy to enhance credibility in your field and introduce your business to broader, targeted online audiences … and all for free. Before starting my first digital marketing […]

Content Marketing Tips: 3 Things to Know

What does content marketing actually mean, and how can you use it to benefit your business? In this article, you’ll learn 3 foundational content marketing tips to make the most of your content efforts. The term “content” might seem general or vague. And that’s because it is! Content marketing is an umbrella term for any […]

Three Online Marketing Tips for 2021

If the year 2020 taught small businesses anything, it’s that online marketing is essential and you have to be ready to pivot your strategy on a dime. Today, we’ll review a few of last year’s content marketing trends, and pinpoint three online marketing tips for 2021, to help you better market your products and services. […]

Client Spotlight: Fifteen Media PR, Advice for Small Business

Have you ever dreamed of seeing your business featured on television or in the pages of a glossy magazine? No matter the size of your business, this dream is without a doubt achievable. This is the message Vox Pop Marketing client, Rebekah Epstein of Fifteen Media PR firm, has for small business owners everywhere.  Introducing […]

What’s In Store for Vox Pop Marketing in 2021

Do you remember being a kid during the holiday season and waiting impatiently to open your presents? I personally couldn’t wait. I imagined (but wouldn’t dare) unwrapping my gifts in the middle of the night, and then rewrapping them so I wouldn’t be found out. If you can relate, then you won’t have to wait […]

How to Use Editorial Calendar Planning for Your Business

Do you want to create better marketing content for your business? Are you tired of winging it and scrambling to find the next blog or email topic? Put an editorial calendar planning system in place. There’s no better time to plan than the start of a New Year. This is an effective way to gather […]

Differentiate Your Brand With a Marketing Message Framework

content planning - social media strategy plan for business

Not all marketing practices are created equal. Data analytics, SEO and messaging are all key parts of the process. But these can be less exciting than branding or content marketing. Yet, having a marketing message framework is a must for every small business. After all, it’s the foundation for marketing communications that set you apart […]