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How to choose an email marketing platform for your business? It’s an important decision. There’s more than a few options on the market, and if you choose wrong, it can be a pain to move your subscribers from one platform to the next. An email marketing platform is online software that collects a
As a bootstrapping business owner, it might seem like a good idea to use a free or cheap website builder, but there are so many reasons a free website is a bad idea. Any business owner who has used a so-called “free website” can tell you, they are majorly limiting and not
Do you want to increase sales, develop a pipeline of leads, fill your classes, workshops or events, or sell en masse when you drop a new product or service? Email marketing is your golden ticket that’s useful for both products and service-based businesses. What is email marketing and how does it work?
This article was prepared to help you craft a strategic social media plan for business. It focuses on making the key initial decisions that will set you up for success. A well designed plan can move you consistently toward reaching your business goals. Conversely, jumping into social media without an informed approach
Everyone from small businesses to major corporations use content marketing to attract new clients and keep the ones they have. But what is content marketing? In the old days, before digital marketing, brands primarily advertised through print ads, TV or radio commercials. This is referred to as interruption marketing. In this model,