It’s Global Entrepreneurship Week in Kansas City (GEW KC) and across the world. This is a week-long business conference with many learning and networking opportunities. If you plan to attend this or any other conference, this article will share a few ways that you can benefit from the event to scale your business and make an impact on the people that you’re looking to serve.
Magnetic Messaging
People will inevitably ask who you are and what you do. Be sure to have a Magnetic Message ready to go when someone asks. This goes beyond telling people about all of the services that you offer. This is about your purpose in business and the major outcomes and transformation you help your clients to get. This is what makes you magnetic and memorable.
I met a marketer yesterday at GEW KC who told me about all the many services she offers. Well, this is the opposite of Magnetic Messaging, so I gave her a Profit With Purpose consultation on the spot. After asking questions all about her business, I pinpointed that the common thread between all of her services is to help people scale up their SEO so they grow their Google rankings and reach more people who they can serve and further their great work in the world. Now that is a Magnetic Message!
If you’re unclear about your Magnetic Message and the difference that helps you to stand out, then I welcome you to have a complimentary Profit With Purpose Plan call with me.
Show Up, Show Out
The second way that you can benefit from a business conference is to be sure you are networking during the event. Yes, you may be there to learn but also be aware that there are many opportunities for you out there at that conference. Yesterday at GEW KC I saw many people with their faces in laptops and they were ignoring everyone around them. Those are missed opportunities to find people who you can connect and collaborate with – people who may know others who need your services, or people who directly need your help.
Most people who are out at a business conference are completely aware of the fact that it’s a great opportunity to get to know other people in business, so don’t be shy about going and introducing yourself!
Use Hashtags
Okay, now our third tip – this is a juicy one and that is to use the conference hashtags on social media so you can connect with other people at the conference through social media. This is a great way to be seen and to become known. The more you’re seen in your community and online, the more you become known for what you do. With the GEW hashtag, there are many thousands of opportunities to be found by people across the world. So get online and do a little hashtag research to figure out what the hashtags are for your particular conference.
On social media, you can post photos of the event and photos of you with other individuals. This shows that you’re out in your community and taking part in business opportunities. Also, share your insights and thoughts about the panels, talks, and workshops you’re attending.
Pitch Yourself
And my fourth and final tip is to pitch a topic for a speaking opportunity at your next conference. While this isn’t something you can use this year during GEW, it is something that you can plan ahead for by attending this year’s GEW. You can take notes on the structure of the talks, the length, the duration, and the topics. Use your notes to help craft your own Magnetic Message presentation for next year’s conference.
Think about what is the one thing you want to be known for. What is the thing that is going to make you distinct and memorable? Craft a talk around that and then pitch it to the conference organizers. Speaking is a surefire way to be seen as an expert in your field and to attract more clients to your business.
Wrapping Up
So that is it for our tips on how to make the most out of a business conference. You can use these ideas to stand out in your community, build up your audience, be memorable, attract clients, and scale up your business. If you have questions about how to do any of the above, book a complimentary, no-obligation Profit With Purpose Plan call with me.
Also, be sure to subscribe to the YouTube channel where I post topics like this every Thursday to help you craft your Magnetic YOU Message that helps you stand out over the noise, and gives you the confidence and clarity to market like crazy so you attract the people that you’re looking to serve and make a bigger impact in the world.
