How to market your coaching business in 2023
Trend 1: Podcasting
In today’s competitive coaching landscape, it’s essential to be visible online and establish yourself as an authority in your field. That’s where podcasting comes in. Whether you host your own show or appear as a guest on relevant podcasts, this powerful medium allows you to get yourself in front of potential clients who are actively seeking your expertise.
Pro Tip: To make the most of your podcast appearances, be sure to offer something irresistible for free to entice listeners to join your email list. This could be an exclusive resource, a mini e-book, or a valuable checklist tailored to their needs. From there, you can send periodic emails that inspire, inform and guide readers to work with you.
This pro tip comes from a recent email marketing best practices two-part series. So if you want to check that out, you can find links to those videos and the blog post transcripts at the following links:
- Part 1: How to Use Email Marketing for Business Growth
- Part 2: Use This Proven Email Marketing Strategy to Maximize Results
Trend 2: Micro-Influencer Partnerships
Now, let’s move on to trend number two: micro-influencer partnerships. A micro-influencer is someone who has a dedicated niche audience ranging from 1,000 to 100,000. Tapping into an influencer’s audience can be a game-changer for getting yourself known by more of the right people.
For example, when you collaborate with an influencer, you might create social media posts or stories together. On the other hand, the influencer might share their personal experience with your services to their audience. All of this has the power to drive new clients straight to your virtual doorstep. Micro-influencer partnerships are a powerful strategy to expand your reach and attract new business!
Pro Tip: When it comes to working with micro-influencers, don’t hold back! Be proactive and reach out to them with a pitch that offers mutually beneficial opportunities for your business, the influencer, and their audience. After all, if you want to learn how to market your coaching business in 2023, put yourself out there! Taking action will help you to gain insights, experience, and opportunities!
Trend 3: Virtual Events and Webinars
With the shift towards remote work and online learning, virtual events and webinars have become a staple of how to market your coaching business. Hosting your own virtual events or participating as a speaker in industry-related webinars allows you to demonstrate your expertise, provide valuable insights, and connect with a wider audience. It’s an incredible opportunity to generate leads and build relationships with potential clients.
Pro Tip: If you plan to host your own webinar, be sure to give your event a compelling title and a description that highlights the benefits participants can expect. Also, be sure to define a clear message that explains the unique benefits your service provides. Tailor your message to your audience’s needs and showcase your expertise. By doing so, you’ll position yourself as an authority and inspire people to work with you.
Trend 4: Personal Branding
As a coach or consultant, your personal brand is everything. It sets you apart, shows off your expertise and personality, and builds trust with your audience.
In full disclosure, there was a time when I struggled to find my personal brand. I was aware of my core values and felt a true sense of purpose in my work, but I had a hard time communicating those qualities within my brand. After a lot of trial and error, I now have a method to help me and my clients pinpoint and communicate their unique personal brand. It’s something I’m super passionate about.
So, how can you make your personal brand shine? Well, it’s about authentically sharing your story in a way that will resonate with your target audience. At the same time, you need to let people know how your unique approach or perspective within your coaching services can help them achieve their goals. By highlighting the unique benefits of your service and staying true to your own voice, you’ll create a personal brand that leaves a lasting impression on anyone who comes across your coaching services.
In Closing
There you have it! You’ve just learned some of the top marketing trends and how to market your coaching business in 2023. If you would like professional help to develop an online marketing strategy or if you’d like an expert hand to implement these techniques, I’m here to help. Click here to book a no-obligation call, and we’ll explore your goals and the options and possibilities for your business.
