If you’re a small business owner, keeping up to date with the latest marketing strategies can be overwhelming. But thanks to emerging marketing AI tools, leveling up your small business marketing doesn’t have to feel so intimidating. In this article, you’ll learn how you can use AI tools to keep up with the latest trends and stay ahead of your competition.
Marketing AI tools to accelerate business growth
Marketing AI tools can help you to create content more efficiently. For example, try using an AI tool like Jasper to generate email campaign copy, blog posts, video scripts, and social media posts. Simply enter a keyword, phrase, or topic, and your AI tool will provide content outlines and even body copy. This can help you to create a high volume of content quickly and easily, which can help small business service providers establish themselves as thought leaders in their industry and attract new customers.
AI-powered chatbots can handle customer queries on your website 24/7. All you have to do is program them with pre-written responses, and the AI tool will provide the most relevant answer based on the customer’s previous message. This frees up your time to handle client delivery and focus on more strategic tasks. Amazingly, chatbots can provide customers with quick answers to their questions, offer personalized recommendations, and even process sales. You can even use AI tools to write the Q&A questions for your chatbot! For example, use Chat GPT to discover recommended website FAQs for your unique business. If chatbots are of interest to you, try the free Hubspot Chatbot Builder, which can book meetings, link to self-service support articles, and more!
Social Media Marketing Tools
Publishing regular social media posts can be quite time intensive. However, AI-powered social media marketing tools like Lately can speed up social media content publishing by creating captions, selecting relevant hashtags, analyzing what messaging gets you the highest possible engagement and scheduling posts. These tools can also help with social listening, which involves monitoring social media channels for mentions of your brand, competitors, or relevant keywords.
Do you plan to run ads for your business? If so, your business may benefit from marketing AI data analysis tools like Polymer. For example, Polymer, can analyze data from Google, Facebook, and other ad platforms to identify the best-performing creative, optimize ad budgets, and get better results. These AI tools can also make it easier to understand your target audience’s behavior. For example, machine learning algorithms can help identify patterns in customer data, such as which products or services they prefer, their shopping behavior, and their demographics.
SEO (Search Engine Optimization) Tools
You may be familiar with the benefits of Search Engine Optimization, which helps to increase your website traffic from search engines. By strategically pairing a keyword plan with top-notch content writing, you can increase your website’s presence in search engine results pages and attract more organic traffic. AI-powered SEO tools like Scalenut can help a small business improve its online visibility and search engine rankings by identifying opportunities for making your website more search engine friendly, providing suggestions for blog content creation, and even writing content with your target keywords.
Overall, AI tools can help small businesses to automate many marketing tasks, enabling them to work more efficiently and effectively. However, AI tools cannot develop a comprehensive marketing strategy that takes into account your business’s goals, strengths, weaknesses, and competitive landscape. On the other hand, a marketing strategist like myself can help you to develop a customized marketing plan that aligns with your unique business, objectives, and budget.
If you want a professional, goal-driven marketing strategy that leads to tangible results, then book a complimentary call with me. We will discuss your situation and get you a marketing game plan to effectively promote your business.