Are you looking to reach a broader audience with your marketing strategy? Have you tried Pinterest? Pinterest is the fourth most popular social media network. Marketing on Pinterest is underrated and undervalued by service providers looking for ways to increase traffic to their website, attract more leads/customers, and improve digital product sales.
If you’re ready to get started with Pinterest, there are a few straightforward steps you’ll need to complete:
Claim your business website on Pinterest. This step consists of verifying that you own a specific domain, and it requires you to upload an HTML file to your website.
Create your boards. Take a look at the profiles of brands similar to yours to find “pin-spiration”. This can help you determine which boards you’ll create and post pins to.
And finally, three:
Design pins for your boards. You can do this using tools like Photoshop or Canva. Keep in mind that pins can link to your business Blog, include a Video depicting services, or display Infographics or Products related to your services.
How does marketing on Pinterest work
As an overview, Pinterest is a highly visual site that lets you “pin” or collect images from the Web. Pins are organized into “boards” that you create and categorize by topic. Most of the images — or pins — link back to the original website they appeared on so people can easily access them later.
For best results, build boards and collect pins that relate to your brand and are of interest to your audience. Ideally, you will pin the most items from your own website to drive traffic back to your web pages. Pinterest can be a lot of fun, but it’s important to incorporate it into your business’s overall content marketing strategy. This will help you to more effectively reach new audiences and grow awareness for your brand, its services and products.
Benefits of Marketing on Pinterest
With Pinterest, you can expand your product or service reach and increase brand recognition. The social media platform has a whopping 454 million active users. This goes to show how displaying pins that link back to your website, from Pinterest, can increase your website traffic. You can encourage pinning, and make it easy for people to return to your website, by adding a Pin-it button on your blog posts.
How Service Providers Can Use Pinterest for Marketing
On top of having a large following, most people hope the platform will drive traffic to their website and increase the number of people reaching out for service consultations. To that end, Pinterest has algorithms and search engine optimization rules that allow people to find your content.
How to get your brand found on Pinterest
You can increase your chances of being found on Pinterest in the same way you can improve your web content for search engines. For starters, be sure to write detailed and engaging descriptions for all of the pins you create. You can use keywords in your descriptions that people are searching for on Pinterest so your pins can show up high in the search results. The easiest way to find what people are searching on Pinterest is to go to your home feed and click on the search icon. From there, type a topic and review the suggestions that pop up. (See the image below for an example.) These are all keyword ideas that you can use to write your pin and board descriptions, and therefore get your content found on Pinterest.
Another crucial factor when using Pinterest for marketing is to make sure your links work. Having many links with breaks can thwart your efforts to gain website traffic and damage your brand’s reputation. If you’re a WordPress user, install the Broken Link Checker plugin to be notified and fix dead links when this happens.
Capture attention with visual design
They say a picture is worth a thousand words, and in the case of Pinterest, it’s true! Use clear, visually stunning images on your pins to earn views and click-throughs to your website. You also want to make sure your visual message compliments your written statement. You can learn more about how to create the perfect Pinterest image here.
On another note, Pinterest gives you a perfect opportunity to splash your business branding across the Web. Be sure to use your branded colors and fonts on all of your pins and people will come to recognize your brand.
Some best practices when using Pinterest for marketing include the following:
- Use images that are vertical. (1000px × 1500px)
- Brand your pins.
- Consider using 30-90 sec. Videos.
- Pins without faces receive 23% more pins.
- Display attention grabbing headlines on the pins (ie: Problem + Solution).
- Promote your company’s lead magnet to build your list of email subscribers.
And also consider:
- Learn about the audience and demographics that are most likely to use Pinterest.
- Consider your brand’s specific audience and if they are spending time on Pinterest.
- See what your competitors are doing.
- Always include a pinnable graphic in each of your blog posts.
- Incorporate content for Pinterest into your social media calendar.
As you progress with using Pinterest, navigating it and getting results in the form of followers, pins and web traffic will become second nature to you. So go ahead and give it a go! And while you’re at it, remember to follow Vox Pop Marketing on Pinterest.