On the other hand, if you are a solopreneur or micro business owner, you may find the task of content creation to be a drain on your time and energy. You might also be hesitant to invest in business blog writing when there’s no promise of an immediate return on investment.
But what if I told you there is a way to create new content on your website that takes far less time and effort and has all (or even more) of the business-boosting benefits of traditional blogging? Plus, these blog posts can easily be repurposed into podcasts, YouTube videos, and reels to squeeze even more benefits from one simple piece of content.
If this sounds intriguing to you, then stick around to learn the step-by-step business blog writing method to:
- Add fresh new content to your website in a fraction of the time.
- Quickly gain exposure to a wider audience in your target market.
- Build relationships with experts in related fields and boost collaborations for greater opportunities.
Easy Business Blog Writing for Overworked Solopreneurs
As we’ve covered, content creation is one of the most beneficial, but also time-consuming tasks for small businesses. One great way to save time on business blog writing is to create influencer round-up blog posts. I call these Carousel Posts.
These posts feature a compilation of advice from experts in a certain field. This method gives you the opportunity to source amazing blog content from multiple people in one go, without having to do painstaking research or write your own ideas.
Step One: Choose a topic
To create an effective Carousel post, first, decide on a topic that is relevant to your industry and audience. If you’re not sure about a topic, ask yourself what they need to do, know, or understand before they are ready to work with you. Or, what are the most common questions you hear from prospective clients? Answer those questions!
Step Two: Select the experts
Once you have chosen a topic, it’s time to find subject matter experts, bloggers, or thought leaders who cater to your niche market – but who are not direct competitors.
You can find experts by publishing a hand-raising post on Facebook or LinkedIn business groups. An example of a hand-raising post is shown, at left. A hand-raising post is a great way to quickly have a long list of experts to choose from that will help you to quickly pull together one or several Carousel posts.
Ideally, you want to select people who actively produce content, have an established audience in your niche market – and are willing to promote the blog post when it’s published. When everyone involved promotes the blog post, your brand will be quickly positioned to reach a wider audience of prospective customers.
For example, I once published a Carousel Post where I featured 6 entrepreneurial women for International Women’s Day. It brought a massive boost in traffic to my website for several months and remained in the top 5 of landing pages on my website for quite some time.
Step Three: Make it easy
Everyone is busy, so the easier you make it to participate, the more likely the experts will be to follow through. Be sure to provide clear instructions on the type of information you’re looking for and how long you’d like their response to be. That way, they can quickly and easily provide their insights and you can save time on content creation.
I personally like to send participants a link to a Google Form with a brief list of questions that participants can respond to directly on the form. All of the responses are collected in one place, which helps you to save time.
Be sure to collect the experts’ web addresses, social media links, and a brief bio, which you can include in the post. You may also want to request items that can enrich the content, such as an optional headshot, any infographics they may have to illustrate a concept, or even a video response – all of which they can include with a Google Form submission.
Step Four: Compile the information
Once you have gathered responses from the experts, it’s time to pull them into a blog post. Simply copy and paste the Q&A responses you’ve collected. You also want to add a brief, one-paragraph introduction about the topic of the post and highlight the benefits of the content for readers.
Also, be sure to include a call to action at the end of the post, such as a link to a free, relevant download that your business already provides. Or, you can create a simple download such as a checklist or cheat sheet based on the key takeaways from the blog post. Remember to give credit to all of the experts on the handout.
Along those lines, be sure that whatever download you provide is only accessible to people who provide their email addresses. This is how regular Carousel Posts can help to quickly build your email list of leads.
Step Five: Publish & Promote
Now that your blog post is ready, it’s time to promote it! Let participating experts know ahead of time when the blog post will be published and provide them with any promotional materials they might need.
I like to send participants a two-sentence synopsis of the blog post that they can copy and paste to easily promote on social media or to notify their email list. You can also personally share the blog post on social media. When you do, be sure to tag the experts who participated and encourage your followers to check out the blog post.
These group promotion efforts can help to amplify the reach of your business blog and it should result in more people viewing the blog post – and your website overall.
What to do next
As you can see, business blog writing is quick and easy when you create expert Carousel Posts. Try this method out to save time on content creation while also providing valuable insights and advice to your readers. Overall, these blog posts can be a great way to increase visibility and reach a larger audience of potential clients.
If you want more ways to stand out online and reach more potential clients, download my free guide, “3 Keys to Double Your Clients & Income”, which specifically focuses on methods for service-based solopreneurs and micro businesses.
Last but not least, if you want a strategy and help to boost your business with online marketing, click the link in the description to book a call with me.