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Use This Proven Email Marketing Strategy to Maximize Results


If you’re looking for a cost-effective email marketing strategy to reach a large audience, this is the article for you. In part one of this series, “How to Use Email Marketing for Business Growth,” we explored the fundamentals of email marketing for business growth. In this article, we’ll dive into an advanced email marketing strategy that will expand your customer base while keeping your marketing costs low. Read on for all of the details!

Craft a Compelling Overall Message

In order for your email marketing to be effective, you need to first get your overall messaging right. It’s important to clearly define what sets you apart from your competitors and the benefits your service provides.

By crafting a strong and consistent message on your website and on social media, you will lay the foundation for effective email campaigns that will grab the attention of potential clients. Once you’ve done so, your email marketing can be a powerful tool to amplify your refined messaging, reach a wider audience and attract new clients who are genuinely interested in what you have to offer.

How to Pinpoint Your Difference

If you are currently unclear about what makes your services truly unique and you’re struggling to craft a clear and consistent message that resonates with your target audience, then consider my Brand-Marketing Map service, which can help you to do so.

Email Marketing Strategy 1 – Automation

Once you’ve crafted your powerful message, it’s time to amplify its reach with effective systems. When it comes to email marketing, automation becomes your secret weapon, enabling you to connect with more people, nurture leads, and reclaim valuable time. By embracing automation, you can streamline your email campaigns and ensure consistent and timely communication with your audience.

To begin, you will use your email marketing software’s tools to send pre-written, targeted emails to subscribers based on specific triggers or actions. Examples of email triggers are new subscribers, follow-ups for engaged leads, or personalized recommendations based on customer behavior. Using email automation, you can deliver the right message to the right person at the right time, maximizing the impact of your email marketing strategy.

Email Marketing Strategy 2 – Onboarding Sequences

One powerful way to leverage email automation is through a personalized onboarding sequence that is triggered when someone joins your email list. You may have heard of this referred to as a “Welcome Sequence”. These sequences are designed to introduce new subscribers to your brand and guide them toward making their first purchase. By strategically crafting each email in the sequence, you can build trust, educate your audience, and showcase the value you provide.

Contents of an Onboarding Sequence

Through my business, Vox Pop Marketing, I’ve set up onboarding sequences, for myself and for my clients, that range from 3 to 8 emails. Some marketers have onboarding sequences that are sent over the course of several months.

Longer onboarding sequences can be used to not only educate your audience and establish credibility but to also present a special offer and build excitement around it. They can also be used to segment your audience for better results, which we discussed in part 1 of this series.

In Closing

At this point in our series, I hope you’ve gained valuable insights into the world of email marketing and the importance of crafting a compelling message. Remember, your messaging is the key to standing out in a crowded marketplace and connecting with your target audience.

Explore Your Options

If you’re ready to supercharge your email marketing efforts and take your messaging to the next level, I’m here to help. Whether you need assistance with clarifying your overall message – or crafting & setting up your email marketing automation – we can make it happen.

If this is of interest, then I invite you to schedule a call with me. We’ll discuss your specific needs and explore how we can collaborate to create a compelling, consistent message that resonates with your audience and drives business growth.

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About Monica
With her unique background in journalism and marketing, Monica V. Reynolds believes every entrepreneur has a story worth telling. She helps service providers craft their most authentic, magnetic message, website, and marketing.

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