Does your website’s home page need a makeover? Good web design is about more than visual appeal. It hooks potential customers and gets them to take the next step with your business. Your home page is the first place many visitors will land. Be sure it’s set up to retain visitors and get them to engage further with your business. Read on to learn four website home page elements to entice people to take the next steps with your business.
Tip 1: Language for your ideal customer
The first step to create the perfect website home page is to ditch the generic marketing angle you might have used up to now and speak to your customer avatar. But what is a customer avatar? It’s a persona you create to represent your target market. They are the ideal customer for your business.
Having a clear customer avatar established will help you develop targeted wording and design for your ideal customer. Because you’ll already have done your homework on your target audience, you’ll know what their needs are and how to best communicate with them. If you don’t take the time to focus on your target audience, and a specific customer avatar, your website home page might be too general to attract quality leads. You can read more about creating your customer avatar in my article “The Smart Marketing Persona Plan Ever Business Needs”.
At Vox Pop Marketing, we want to empower small businesses to maximize their digital marketing efforts. So who is our customer avatar? It’s a small business owner who is looking to grow their business and needs help with digital marketing. Of course, there’s a lot more to our avatar than that. So be sure to learn what to include in your customer avatar description, and check out that article.
Tip 2: Products and services summary
Your website home page should let your customers know exactly what products or services you offer. If you’re selling products, this is where you communicate what needs your products meet or what problems they solve. If you have a service-based company, this is where you let customers know not just what you do, but how you do it. Start this section of your home page with an “Our process” or “How it works” heading, and include subheadings that explain how you lead the customer to their desired outcomes.
While your product or service might be complex, make sure you keep your process section simple. Try to limit it to 3-5 steps. For each step, include a brief description to explain how the product or service works. Each of these descriptions should be no more than three sentences. Remember to keep the language simple and straightforward.
Tip 3: Content strategy
Your website home page won’t be effective without visitors. That’s why you will need to create content to draw more traffic to your website and keep people on your pages. Content doesn’t only include blog posts. It is anything and everything you present on your website, from reports and videos, to embedded social media feeds and case studies.
Start with a strategy that includes the content topics you’ll cover, plus when and how you plan to deliver it. For example, do you publish blog posts weekly? If so, on which day of the week do you publish, and what media assets (if any) are needed?
With your content strategy in place, you can share information on your home page about how customers can expect to hear from you. You might want to encourage them to follow you on social media for updates and promotions, or let them know that you publish new blog posts or videos on a regular basis. Also, let your website visitors know when they can expect new content from you. This will increase return traffic and further brand engagement that can win you new customers over time.
Tip 4: Install a Facebook Pixel or Google Tag Manager
Finally, to maximize your chances of converting website visitors into actual customers, you’ll want to set up your website for retargeting traffic with Facebook or Google ads. Together, Facebook Pixel and Google Tag Manager will help you do this. All you have to do is install the appropriate code snippet on the backend of your website and make sure your traffic is being tagged for future retargeting campaigns.
That’s it for our tips on how to build the perfect website home page. If you found these tips helpful, don’t forget to share this article on social media and leave us a comment with your tips!