Resources Mentioned:
- Get Booked & Featured: 30+ Media Platforms & Events Looking for Experts
- Get Invited Back Guide: The 6 Secrets to Landing Repeat Media Interviews
Social feeds are crowded. Everyone is posting nonstop, and with AI in the mix, a lot of the content sounds the same. The noise is high, the differences are low, and people are tuning out. That’s one reason why I wanted to bring PR into this conversation.
In this episode, I’m talking with publicity coach Lillian Sue. She helps established entrepreneurs, coaches, and authors get placed on the right stages and featured on the right media platforms. Through her programs, her clients learn how to share their stories with confidence and build media strategies that help them stand out as industry leaders.
What You’ll Learn
We covered the biggest myths about getting featured, like thinking PR is “too advanced” for where you are, or believing you don’t have anything newsworthy to share. Lillian also shared simple, doable ways to start using PR now, so you can begin landing features without feeling overwhelmed.
Here’s a quick glance at the juicy topics we covered:
- The advantage PR gives you that social media can’t touch
- Why being “newsworthy” has nothing to do with being flashy
- How to communicate your story in a way that pulls people in
- The basic groundwork that makes PR opportunities possible
- Where most entrepreneurs look for press… and the smarter place to start
- The surprising path that leads to bigger features in high-profile publications down the line
If you’ve ever told yourself you’re “not ready for PR,” this just might change your mind.