Online lead generation is essential for any serious business. A person who provides contact information on your website is a lead. A lead is a potential customer. If you’re reading this, it’s probably because you have a website for your business … and you’re hearing crickets. The leads are barely trickling in … if at all. Do you remember that old Kevin Costner baseball movie,
How to choose email marketing software for your small business? It’s an important decision. The email marketing software you select will help collect leads from your website. That way you can follow up and nurture them through the sales cycle. You’ll want to set up email lead forms on your website as soon as possible. But, with more than a few options to sort through,
As a bootstrapping business owner, it might seem like a good idea to use a free or cheap website builder. But there are so many reasons to not use a free website builder. Examples of these site builders are Wix, Squarespace, Weebly and others. The simple drag and drop function might seem like a great alternative to hiring a web designer. But any serious business
Do you want to increase sales, develop a pipeline of leads, fill your classes, workshops or events, or sell en masse when you drop a new product or service? Email marketing is your golden ticket that’s useful for both products and service-based businesses. What is email marketing and how does it work? On its own, your website likely won’t help you close the sale. With
This article was prepared to help you craft a strategic social media plan for business. It focuses on making the key initial decisions that will set you up for success. A well designed plan can move you consistently toward reaching your business goals. Conversely, jumping into social media without an informed approach can take up lots of time and resources without showing any progress. At
Everyone from small businesses to major corporations use content marketing to attract new clients and keep the ones they have. But what is content marketing? In the old days, before digital marketing, brands primarily advertised through print ads, TV or radio commercials. This is referred to as interruption marketing. In this model, ads are sprinkled between the entertaining or informative content people want. Commercials are
“Your website should be your best marketing tool.”— M.V.
Hello, I’m Monica Valentine, author of Vox Blog and founder of Vox Pop Marketing. Visit Vox Blog often for tips to make your website a marketing and leads engine.
