Myers-Briggs Types and Personality Marketing
Define Your Audience
Before we dive into crafting messages using MBTI, it’s crucial to know your target audience inside out. Understanding whether your audience leans more towards thinking or feeling will help you adjust your communications accordingly. So, take the time to figure out which cognitive preference aligns with your audience, and let’s create messages that truly resonate with them.
Balance Your Messaging
The secret to persuasive personality marketing lies in striking the right balance between appealing to Thinkers and Feelers. Imagine you run a nanny service and want to connect with moms through your marketing. Here’s a winning formula: focus on evoking emotions (for the Feelers) in around 70% of your messaging, while sprinkling in some logical content (for the Thinkers) in the remaining 30%. This way, you can engage both sides and build strong connections.
Reach Thinkers and Feelers on Social Media
Social media is a powerful tool to engage with your audience. Thinkers flock to analytical platforms like LinkedIn, where they can devour data-driven content and professional insights. So, if you’re targeting Thinkers, create posts that present concrete data and showcase the practical benefits of your product or service.
On the other hand, Feelers thrive on visual platforms like Instagram, where heartfelt and captivating content steals the show. Engage with them through compelling images, relatable stories, and genuine care. By tugging at their heartstrings, you can build authentic connections with Feelers on Instagram.
Understanding the cognitive preferences of your audience is the key to crafting messaging that truly resonates and persuades. Balancing your content for both Thinkers and Feelers or leaning more toward one group based on your audience’s preferences will elevate your personality marketing game.