Most business owners hire a virtual assistant (VA) and expect them to “help with marketing.” But what does that actually mean?
Without a clear plan, marketing efforts can feel scattered and lead to frustration. Virtual Assistant marketing tasks should be structured and strategic to ensure your VA is actually driving results. With the right systems in place, your VA can become the engine that keeps your sales pipeline full.
Here are five key Virtual Assistant marketing tasks you can delegate with the right systems in place:
1. Engaging in Facebook Groups & Starting Real Conversations
Many entrepreneurs join Facebook groups but struggle to turn them into lead sources. Instead of scrolling aimlessly, your VA can:
- Find high-quality groups where your ideal clients are active.
- Engage with posts, add thoughtful comments, and start conversations.
- Identify potential leads and connect with them naturally.
With this strategy, your business gains visibility without you needing to be constantly online.
2. Tracking & Tagging Leads So You Always Know Who’s Warm
Tracking makes the difference between an okay lead gen strategy and an effective one.
Your VA can create a simple system to track who’s engaging with your content, asking questions, or showing signs of interest. They can tag leads in a spreadsheet or CRM so you always know:
- Who’s warm and ready for a conversation.
- Who needs more nurturing before they’re ready to buy.
- Who has gone cold and might need a re-engagement strategy.
When you have this data organized, following up becomes effortless.
3. Following Up in the DMs (Without Feeling Salesy)
Most sales happen in the follow-up. But let’s be real — DMing people all day isn’t sustainable for a busy business owner.
A trained VA can:
- Send friendly, non-pushy follow-ups.
- Reconnect with leads who showed interest but didn’t take the next step.
- Handle outreach in a way that feels personal, not robotic.
With the right chat flows in place, your VA can nurture conversations naturally and move leads toward booking a call — without making them feel like they’re being sold to.
4. Scheduling & Confirming Calls to Reduce No-Shows
Nothing wastes more time than no-show calls. Your VA can handle:
- Booking calls on your calendar.
- Sending reminders and confirmations.
- Rescheduling when needed.
This simple system keeps your schedule full of high-quality prospects who actually show up ready to talk.
5. Repurposing Content So You Stay Visible Without Burnout
Consistency is key in marketing, but that doesn’t mean you have to be creating new content every day.
Your VA can repurpose your best content by:
- Turning a single post into multiple formats (carousel posts, tweets, short-form videos, etc.).
- Scheduling posts across different platforms.
- Reposting past high-performing content so it continues working for you.
- This way, your brand stays top-of-mind while you focus on revenue-generating activities.
Your VA Can Be a Lead-Generating Powerhouse — If You Set Them Up for Success
A VA isn’t just an extra set of hands. They can be a strategic part of your marketing system. But the key is having a structure in place so they know exactly what to do and how to do it.
Want to see how to set up your VA for success? Grab my 5-Step VA Marketing Checklist, which breaks down the daily lead gen activities your VA can handle right away.
