Whether you’re a business looking to hire or a bootstrapping solopreneur, it’s important to know the difference between copywriting vs content writing. In this article, you’ll learn four key differences between copywriting and content writing. We’ll also outline how you can combine the skills and techniques

Does your website’s home page need a makeover? Good web design is about more than visual appeal. It hooks potential customers and gets them to take the next step with your business. Your home page is the first place many visitors will land. Be sure

March 08 is the annual observance of International Women’s Day. It's an opportunity to build each other up, raise awareness about women’s equality and bolster female-focused charities and causes. To that end, this article celebrates the many and varied accomplishments of all women in business. For

 Your website is the hub of all of your digital marketing, which means it needs to be on point. So how do you know if it’s doing what you need it to do? In this article, we’ll discuss 6 ways to evaluate your website,

As a former newspaper reporter, it was my responsibility to fact check and ensure the accuracy of my articles. Today, as a content marketer, it is also my responsibility to fact check content and ensure the accuracy of my articles. By following a simple checklist,

Now, more than ever, businesses of all sizes can benefit from digital marketing. In a previous article, we discussed the importance of content marketing vs. interruption marketing. Content marketing is a trend that will continue to grow and is an essential part of digital marketing.

  Every business needs to continuously reach new audiences. Doing a guest blog post is a perfect way to get your business seen by more people. Use this strategy to enhance credibility in your field and introduce your business to broader, targeted online audiences ...