If you are a service-hearted entrepreneur, you want to make an impact. You want to make a difference for the people you serve. If that sounds like you, be sure to read to the end of this article to learn the mistake you’re most likely making. The good news is that it’s super easy to turn this around. And, it will result in you making that impact you want to make, plus bring more income into your business.
5 Common Reasons Why Your Marketing Isn’t Working
The first reason your marketing may not be working for you is that you are inconsistent with your publishing schedule. Now, here’s why that is a problem …
Have you ever heard the statistic that it takes seven touchpoints for a cold lead to become a buyer? Well, these days that number is more like 12 to 24. This means that you need to be posting regularly and your messaging must also be consistent.
Stagnant Email List
The next reason your marketing may not be resulting in money in the bank is that you’re not growing your email list. You may think money is made on social media, but the truth is that the majority of the money is in your list!
If you’re not currently building one, make sure the majority of your calls to action on social media are related to getting people onto your email list. This is really important if you have a small or non-existent email list because the more people you have on that list, the more possibilities you have for earning.
You may have heard us marketers talking about something called a sales funnel. It looks like an inverted triangle. There are three stages to the sales funnel:
- TOFU – Top of Funnel
- MOFU – Middle of Funnel
- BOFU – Bottom of Funnel
At the top of the funnel, the goal is to build an audience and get eyes on your messaging. This is generally social media marketing. And then, at the middle of the funnel is your email marketing. And then at the bottom of the funnel, that’s where you earn money. So as you can see, the email list is a crucial component to you pulling cash from your marketing!
Messaging that is too general or vague does not capture attention or inspire people to take action. I’ve talked about this a lot in previous videos and here on my blog. Start with my article and video, How to Stand Out Online – Beyond Common Marketing Tactics. But to summarize it for you here, your messaging should be geared to solve one challenge that your audience faces. The majority of what you say should be about the transformation and outcomes that your services can help them to achieve.
Another mistake that you may be making is that all of your content is about selling your services. If you are a service-hearted entrepreneur, then this may not be something that you’re doing. Most likely you’re doing something entirely different, which we will get to at the end of this article! However, I do see this a lot online so I felt it was something that needed to be addressed.
If you continuously try to sell your services with your marketing, then people will turn a blind eye because no one wants to be sold to. But if you give value, and are of true service with your marketing, people will want to hear more from you. Then, when you do make an offer, your audience will be more receptive to it. As a rule of thumb, you can think about it like this:
- 70% of your marketing – Help people with their challenges
- 30% of your marketing – Present your free or paid offers
For example, your free offer may be a free download that people can receive by subscribing to your email list. Or, you may opt to offer a complimentary consultation with you. You could also include sales messaging for your services.
Overgiving, Under Selling
If you’re still with me, it’s probably because you want that one tip that can turn everything around and bring in way more cash for you. Here it is! If you are a service-hearted business owner, then you are most likely giving and giving and giving. That means that you’re not asking!
So we just talked about the 70/30 rule. You may be doing 90% giving or more. Be sure that you put on your calendar opportunities when you will be asking. Not offering your services, programs, or free downloads is a disservice to your audience! If they’re following along with your content, it’s because you’re giving value and they want more of a transformation. So you want to be sure to offer them the full transformation that you can provide when they work one-on-one with you or go through your program.
What to Do Now
If you want to go from being unnoticed online and having to constantly look for your next client, then you may want to download my free guide, Three Keys to Double Your Clients and Profits. And it goes way deeper than three keys. Honestly, it’s my entire process that I take my clients through in order to help them stand out online, be memorable, attract their ideal clients, and make consistent profits in their business.
Here’s to your success!