4 Areas of Focus to See Rapid Online Business Growth

If you’re like many small business service providers, you are busy and nearly burned out with building your online presence. You’re trying to be seen everywhere online, using all the marketing tactics: stories, reels, DMs and more.

Yet, for all of your efforts, you may not be seeing business growth. Your email list might be small or growth has stagnated with no bites. Your website isn’t producing leads, and sales calls are few and far between. If this sounds familiar, stick with me! This article will give you the steps to do less marketing — and get better results.

4 Key Areas of Focus For Rapid Business Growth

With nearly two decades of online marketing experience, I’ve identified a series of steps that create a strong, profitable online presence. I call these steps the Magnetic Marketing Pathways. When combined, they form the Fully Booked Framework. Each pathway builds upon the previous one and should be completed in consecutive order. When each area is thoroughly addressed, solopreneur service providers can see rapid business growth from their marketing efforts. This framework is ideal for coaches, consultants, and online service providers. Read on to learn about these areas of focus and how they lead to rapid business growth.

Stage 1: Magnetic Offers

A profitable online presence starts with Magnetic Offers that sell and are designed to help you scale. Whether you sell services, programs, or courses, a specific strategy is essential. In the Magnetic Offers phase, I help clients create one low-ticket and one high-ticket offer to attract more customers and increase the overall transaction value, setting you up to scale your income. You’ll also get a customized plan to secure your next three clients and gather case studies and testimonials to grow your business.

Now, rate yourself from 1 to 5 on these Magnetic Offers components:

A score of one means you’re not addressing it or it needs a major overhaul. A five means you’ve got it covered and are confident.

1. I have at least one well-defined service offer designed to achieve specific outcomes for a particular audience.
2. I have documented each step to deliver the service and achieve the promised outcomes.
3. I am clear about the outcomes I achieve for clients at each step of the service.
4. I am confident in discussing my offer in marketing and sales calls.

Stage 2: Magnetic Message

Often, when marketing fails to attract clients, it’s due to unclear messaging. Confused prospective clients don’t move forward. Achieving clarity in your messaging becomes much easier when your offers are well-defined, which we tackle in Step 1 of our work together. Next, in the Magnetic Message phase, I help clients articulate their most authentic and compelling brand message. This includes language about why and how their services are uniquely suited to deliver the desired outcomes for their specific audience. This “Magnetic Message” ensures your words attract more of the right prospective clients to you and your solutions.

Now, rate yourself from 1 to 5 on these Magnetic Message components:

1. I’ve thoroughly researched and documented insights about my ideal customers to understand their needs and perspectives.
2. I have reviewed my competitors and understand what makes my services different and compelling.
3. I have a documented brand strategy that authentically sets me apart and helps me maintain a consistent, compelling online presence.
4. My brand messaging was crafted based on a deep understanding of my target market, their needs, and what sets my services apart from competitors.

Pathway 3: Magnetic Website

Once you have a Magnetic Message, the next step is to create a Magnetic Website. This may involve a full redesign or a few strategic updates to your existing pages. The goal is to present your updated brand and message to your audience effectively. During this stage, we also set up two specific funnels designed to increase the number of sales calls you have with prospective clients each week and month.

Rate yourself from 1 to 5 on these website components:

1. My website has a unified visual brand that I’m confident in.
2. Pages are designed with minimal text and a lot of white space with clearly defined rows, columns, headlines, icons, and other visual guides.
3. The wording on my website is minimal. It effectively conveys the outcomes I provide clients and the value of my work.
4. Prospective clients often book calls with me from my website to learn more about my solutions.

Pathway 4: Content to Cash

Now that your Magnetic Website is primed to captivate and increase your sales call bookings, it’s time to turn your Content to Cash. In this stage, we develop a complete content marketing strategy to increase visibility and prime ideal clients to choose you over the competition. We also develop your lead generation strategy that you can use daily to fill your sales pipeline. Every piece of content, and every action, serves a purpose.

Now, rate yourself on a scale of 1 to 5 in these content areas:

1. I have a working strategy to consistently reach new targeted prospects and grow my audience.
2. I have content for each stage of the buyer’s journey: awareness, consideration, and decision.
3. I have at least one lead magnet that reflects the services I provide and inspires interest in my work.
4. I have a working method to attract new clients online and on demand.

What to Do Next

I know I just shared a lot, and if you tried to do it all on your own, it could take a long time of searching and experimenting online, possibly leading to mistakes and confusion. Eventually, many people end up hiring someone to fix the work they or their freelancers did.

If you’re intrigued by this approach and are looking for an expert to lead the way, schedule a free Fully Booked Strategy Session. During our conversation, we’ll look at your business and your marketing approach, and pinpoint the immediate action steps to take to attract your next clients with online marketing.