Content Marketing Tips: 3 Things to Know
What does content marketing actually mean, and how can you use it to benefit your business? In this article, you’ll learn 3 foundational content marketing tips to make the most of your content efforts. The term “content” might seem general or vague. And that’s because it is! Content marketing is an umbrella term for any […]
Client Spotlight: Fifteen Media PR, Advice for Small Business
Have you ever dreamed of seeing your business featured on television or in the pages of a glossy magazine? No matter the size of your business, this dream is without a doubt achievable. This is the message Vox Pop Marketing client, Rebekah Epstein of Fifteen Media PR firm, has for small business owners everywhere. Introducing […]
What’s In Store for Vox Pop Marketing in 2021
Do you remember being a kid during the holiday season and waiting impatiently to open your presents? I personally couldn’t wait. I imagined (but wouldn’t dare) unwrapping my gifts in the middle of the night, and then rewrapping them so I wouldn’t be found out. If you can relate, then you won’t have to wait […]
Editorial Calendar Planning for Your Business
Do you want to create better marketing content for your business? Are you tired of winging it and scrambling to find the next blog or email topic? Put an editorial calendar planning system in place. There’s no better time to plan than the start of a New Year. This is an effective way to gather […]
7 Things Every Small Business Website Needs
A website is your first chance to make an impression with your customers. A clean, modern web presence that is easy to navigate can do wonders for your reputation. From a business perspective, a small business website is crucial to the success of your brand. Here are 7 Things Every Small Business Website Needs: A […]
40 Online Marketing Tactics to Win New Leads
Online marketing is a vast subject and there is a lot of information out there to sort through. As a small business owner, it’s hard to know which online marketing tactics will win new leads and customers. A well-rounded online marketing strategy employs all aspects of digital marketing. It also requires that all of your […]
How to Choose Email Marketing Software
How to choose email marketing software for your small business? It’s an important decision. The email marketing software you select will help collect leads from your website. That way you can follow up and nurture them through the sales cycle. You’ll want to set up email lead forms on your website as soon as possible. […]
5 Ways Content In Marketing Builds Business
Small businesses to major corporations use content marketing to attract new clients and keep the ones they have. But what does content in marketing even mean? The Old Model: Interruption Marketing Before digital marketing, brands primarily advertised through print or broadcasting ads. This is widely referred to as interruption marketing. In this day and age […]
Google Font Pairings for Your Website
The fonts you use have a major impact on your website design. Think of the site structure and images on a web page like clothing. Boring typography won’t do much for the overall presentation. In the same way that accessories elevate an outfit, fonts add drama and finish the look of a website. I’ve gathered […]
Little Known Questions to Ask a Web Developer
Choosing a web developer can be a daunting experience. You already have a lot of tasks to handle for your business. Learning all about web design is probably not a top priority. Regardless, it’s helpful to know what questions to ask your web developer. This list of little known, yet essential questions, will help you choose […]