In fact, effective marketing relies on a proven framework that everyone from corporate business to solopreneurs use to increase revenue. If you’re a coach, consultant, or solo service provider, stay tuned, because I’m about to share the three essential pillars of marketing that will make online marketing simpler to grasp and, when applied, give your business the boost it needs.
Pillar 1: Magnetic Messaging
First, if you want to streamline your marketing and get better results, it’s time to ditch the scattered approach. The biggest mistake many small business owners make is not having a clear, comprehensive plan for their online marketing. This is a common issue when doing your own marketing or hiring freelancers.
To set a strong foundation for success, let’s simplify things. Grab a pen and paper and rate yourself from 1 to 5 in these areas: target market research, making your offers irresistible, having a unique brand, getting your messaging right, and having a clear marketing and lead generation plan.
A score of one means you’re not addressing it or it needs a major overhaul, while a five means you’ve got it covered and are confident. Each piece is like a puzzle, and when they fit together, that’s when Magnetic Marketing happens. It helps you grab your ideal customers’ attention and become their top choice.
Pillar 2: Magnetic Website
Having a nice website isn’t enough. You also need a strategy for how it will attract potential clients and convert them into customers. Think of your website and marketing as an engine for growth, with different parts working together. First, traffic sources bring potential customers to your site. Then, your website converts them into leads. Afterward, a nurturing process builds trust. Finally, your sales funnels direct them to take action.
Now, rate yourself from 1 to 5 on these website components:
1. I have a plan to bring traffic to my website.
2. My website can generate leads, like through a lead magnet and email form.
3. I use an automated system to build trust with new leads.
4. I have a sales funnel guiding people to take the next step toward working with me.
Pillar 3: Content to Cash
Ever feel like you’re just churning out content without a clear aim? I understand. It’s time for a change, where every piece of content serves a purpose!
From building awareness to nurturing relationships and boosting conversions, your content should have a goal. Whether it’s a video, blog post, or a value-packed social media update, each piece should contribute to your marketing objectives.
Moreover, your content should aim to drive traffic to your Magnetic Website and channel people into your sales funnel. And don’t forget, your content can kickstart conversations online, potentially leading to more booked sales calls.
Now, rate yourself on a scale of 1 to 5 in these content areas:
1. I’ve connected each content piece with the buyer’s journey (attract, nurture, convert).
2. My content marketing plan is geared toward generating leads on my Magnetic Website.
3. I have an effective approach to initiate conversations with potential customers online.
What to Do Next
I know I just shared a lot, and if you tried to do it all on your own, it could take a long time of searching and experimenting online, possibly leading to mistakes and confusion. Eventually, many people end up hiring someone to fix the work they or their freelancers did.
That’s where my three-part Magnetic Marketing service comes in. It includes Magnetic Messaging, Magnetic Website, and Content to Cash. Together, these create a complete marketing engine that delivers real results. This pathway covers everything a Coach, Consultant, or Solo Service Provider needs to establish a professional, effective online presence. You can choose my services for the entire three-step process, or we can hop on a call to figure out which step aligns best with your specific needs and goals.
If you’re intrigued by all of this, make sure to grab my free guide that details what each marketing pathway offers. You might discover some surprising perks and benefits beyond just implementation. And, if you’re ready to invest in your business’s growth, you can schedule a call with me. During our conversation, we’ll delve into your business and pinpoint the perfect Service Pathway tailored to your needs.