If you’re like a lot of small business service providers, you are busy and nearly burned out with building your online presence. You’re trying to be seen everywhere online. You’ve also tried all of the marketing tactics: a YouTube channel, Reels, TikToks, podcasts and more.
The problem is, for all of your efforts, you’re not seeing business growth. Your email list might be small or growth has stagnated with no bites. Your website isn’t producing leads, and sales calls are few and far between. If this sounds familiar, you’re in luck! This article will give you the steps to do less marketing — and get better results.
Magnetic Marketing Pathways for a Lucrative Online Presence
With nearly two decades of online marketing experience, I pinpointed a series of steps that lead to a lucrative online presence. Together, I refer to them as the Magnetic Marketing Pathways. When done in the order presented, below, they result in a stronger online presence and streamlined efforts that support business growth.
These three Magnetic Marketing Pathways are perfectly suited to coaches, consultants, and other solo service providers. Read on to learn about each of the Pathways, which are the services I provide for my clients.
Pathway 1: Magnetic Message
The biggest mistake small business owners make with marketing is a lack of message and brand clarity. This leads to ineffective efforts. In Magnetic Message, I help clients communicate their most authentic brand, unique perspectives and methods. This positions them to stand out with a clear, consistent and compelling online presence.
Now, rate yourself from 1 to 5 on these Magnetic Message components:
- I have conducted phone calls and done thorough online research to learn what my customers need and how they think.
- I have researched my direct competitors online to learn about their services, strengths and weaknesses.
- I have created an authentic brand approach to set me apart and show up with a consistent, compelling online presence.
- My brand messaging was crafted to stand out as clear, consistent and compelling to my intended audience.
A score of one means you’re not addressing it or it needs a major overhaul. A five means you’ve got it covered and are confident.
Pathway 2: Magnetic Website
Once you have a Magnetic Message, it’s time to create a Magnetic Website. This might require a redesign or a few strategic updates to existing pages. The goal is to present your updated brand and message for the audience you will attract in the next step.
Now, rate yourself from 1 to 5 on these website components:
- My website has a unified visual brand that I’m confident in.
- Pages are designed with minimal text and a lot of white space with clearly defined rows, columns, headlines, icons and other visual guides.
- My website displays beautifully on all devices — desktops, tablets and mobile phones.
Pathway 3: Content to Cash
Now that your Magnetic Website is primed to captivate and convert ideal clients, it’s time to turn your Content to Cash. In this stage, we develop a complete content marketing strategy to increase visibility and prime ideal clients to choose you over the competition. Every piece of content serves a purpose, from building awareness to nurturing relationships and inspiring your audience to reach out about services.
Now, rate yourself on a scale of 1 to 5 in these content areas:
- I have a working strategy to consistently reach new targeted prospects and grow my audience.
- I have content for each stage of the buyer’s journey: awareness, consideration, decision.
- I have a lead magnet that reflects the services I provide and inspires interest in my work.
What to Do Next
I know I just shared a lot, and if you tried to do it all on your own, it could take a long time of searching and experimenting online, possibly leading to mistakes and confusion. Eventually, many people end up hiring someone to fix the work they or their freelancers did.
If you’re intrigued by this approach, and are looking for an expert to lead the way, schedule a Brand Navigator call. During our conversation, we’ll take a look at your business, your marketing approach, and pinpoint the right Magnetic Marketing Pathways tailored to your needs.
