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Magnetic Messaging and ‘The Courage to Be Disliked’

The world of marketing is always changing. Being true to your voice has become increasingly important for coaches, consultants, and other micro-business owners. In this blog post, we’ll look at “Magnetic Messaging” concepts inspired by the thought-provoking book, “The Courage to Be Disliked” by Ichiro Kishimi and Fumitake Koga. (Book link) We’ll cover lessons from the book that can help you showcase more of your unique qualities and attract the right clients.

The Importance of Authenticity and Courage

Today’s consumers are no longer satisfied with superficial marketing tactics or generic approaches. People want real connections and meaningful experiences with the brands they choose. As experts in our field, we can use our true skills, experiences, passions, and knowledge to create a special brand that speaks to the people we want to reach.

The Power of Authentic Brand Positioning

When we share our thoughts, expertise, and true selves, we attract people who appreciate these qualities. These special clients don’t only want a product or service; they want to connect with someone who understands them and their needs. By being genuine, we can build strong and lasting relationships with our audience, earning their trust and loyalty.

Introducing Magnetic Messaging

The concept of “Magnetic Messaging” is based on the idea that experts like us can make a big difference by being true to ourselves. This approach centers around crafting a brand narrative that reflects our true essence. By delving into our passions, expertise, and personal stories, we uncover the unique value we bring to the table. By doing this, we can create a brand that is unique and different from others. This helps us form real relationships with the clients we truly want to work with.

Magnetic Messaging Takeaways From “The Courage to Be Disliked”

Choose Your Own Path

“The only person you are destined to become is the person you decide to be.” Ralph Waldo Emerson

One major takeaway from the book, “The Courage to Be Disliked,” is that we have the power to choose our own path and create our own narrative. In marketing, this means daring to be different, embracing your unique voice, and not being afraid to stand out from the crowd. Instead of following the trends, find your own approach that resonates with your audience and reflects your brand’s values.

Overcome the Fear of Disapproval

“Three things are needed at this point: “self-acceptance,” “confidence in others,” and “contribution to others.”; “A way of living in which one is constantly troubled by how one is seen by others is a self-centered lifestyle in which one’s sole concern is with the “I.” — The Courage to Be Disliked

One of the central themes of the book is the courage to be disliked. In marketing, fear of disapproval can hinder your authenticity. Remember, not everyone will resonate with your message, and that’s okay. By embracing your authentic self and speaking your truth, you’ll attract an audience that aligns with your brand. Don’t be afraid to polarize or challenge the status quo—it’s better to have a dedicated tribe than a lukewarm following.

Let Go of the Past

“No matter what has occurred in your life up to this point, it should have no bearing at all on how you live from now on.’ That you, living in the here and now, are the one who determines your own life.” — The Courage to Be Disliked

The Courage to Be Disliked” emphasizes the importance of living in the present moment. As marketers, we often carry the baggage of past failures or insecurities, which can limit our authenticity. Let go of the past, learn from your experiences, and focus on the opportunities in front of you. Stay open to growing and learning. Lastly, don’t let past mistakes stop you from improving your marketing strategies.

Cultivate Relationships

“One needs to think not, What will this person give me? but rather, What can I give to this person? That is commitment to the community.” — The Courage to Be Disliked

Authenticity in marketing also involves building genuine connections with your audience. The book reminds us that interpersonal relationships are crucial. Get to know your audience, have meaningful conversations, and listen to what they want. By building trust and being real in your marketing, you’ll attract loyal followers who truly believe in your brand.


In today’s marketing world, being genuine and brave are no longer choices, but necessities for coaches, consultants, and other small business owners. When we follow Magnetic Messaging, we use our authenticity to stand out and attract the right clients. Remember, being yourself is your biggest strength. So let’s be confident, share our stories, and make real connections, because authenticity is the key to success in marketing.

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About Monica
With her unique background in journalism and marketing, Monica V. Reynolds believes every entrepreneur has a story worth telling. She helps service providers craft their most authentic, magnetic message, website, and marketing.

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