Your website might be the first point of contact between your business and potential customers. But is your website ready for visitors? Cluttered and confusing layouts, a lack of visual appeal, and slow page loading can turn visitors off and have people bouncing right off your website looking for other options.
On the other hand, an intentionally designed modern website can create a great first impression, hook new visitors, and lead to new customer relationships. In this article, we’ll explore some modern website design trends and how you can use modern marketing tactics for a better web visitor experience.
Minimalist Website Design
The first design consideration for any modern website is to consider approaching the design with a minimalist aesthetic. A minimalist design uses a clean and simple layout with concise messaging and a focus on the essentials. This can help readers understand your message quickly. And, if you’re pairing a minimalist design with a Magnetic Message, you’re more likely to turn the right visitors into true fans who love your brand and know they want to hire you.
Bold Typography
Bold typography is one of the top modern website design trends that can create a visual impact for viewers. Large and bold fonts can be used to highlight important information or make a statement. And let’s not forget! Bold and unique fonts can also help your business create a unique brand identity and stand out from the competition. As a web designer, I prefer to incorporate distinctive fonts into my clients’ website designs. These unique fonts are just another element that can help to set a brand apart and make it more memorable.
AI Chatbots
AI-powered chatbots can help your business engage with visitors in real-time and provide personalized assistance. These chatbots can answer frequently asked questions, provide recommendations, and guide visitors through the buying process. A chatbot, like Hubspot’s free Chatbot Builder, or Zendesk (for example), can help your business improve the visitor experience and buying process by providing quick and relevant help.
Interactive Content
Interactive content, including quizzes, surveys, and polls, can be used to create a more engaging visitor experience that keeps them on your website longer. This can help your business generate more leads over time. Interactive content can also help you to understand your audience better and tailor your marketing efforts accordingly. Recently, I created a free Personal Brand Strategy quiz using Typeform. The quiz is designed to help you evaluate your current brand and get personalized recommendations to improve your ability to stand out and connect with your intended audience.
Video Marketing
Video marketing is becoming ever more popular and can be an effective way to engage with visitors and communicate the unique value your service or programs provide. Try using videos to showcase what makes your brand unique, explain services, or share customer testimonials. For example, I’ve recently used Videoask to create personalized video experiences for my website visitors. This can help to create a more immersive and engaging experience.
In Summary
To sum it up, a modern website incorporates a minimalist design with a clear Magnetic Message, plus interactive, personalized elements. With these modern marketing tactics, you can create a better experience for your website visitors, hook them into your world, and build relationships that lead to sales. If you are ready for an online presence that sets you apart as the best and ONLY choice for your audience, book a Brand Navigator call with me to explore the options and possibilities.
