Are you a coach or consultant with a passion for helping others? Maybe the idea of marketing yourself feels a bit uncomfortable or even icky. It’s okay if you’re feeling hesitant or are currently holding back on marketing. Many business owners — especially those who are heart-centered and female — face similar challenges. Keep reading to discover why this is common and how you can confidently promote your business, connect with more people, and make a meaningful impact with your work.
Reasons You May Hold Back on Marketing
You Believe You’re Not Ready
If you’re holding back from marketing, you may believe you need more skills, education, training, or certifications. This is not necessarily true. If your services have helped people to get outcomes, you are ready to market your services! Yes, it’s fantastic to continue your education, develop new skills, and get more certifications. However, while you do that, you can also market your business and make money! Don’t let your desire to learn more in your field stop you.
On the other hand, you may not have worked with paying clients yet. If that’s the case, consider whether you’ve created the results in your own life that you’d like to help your clients to achieve. If so, you are ready to market your services. You can use your own outcomes and transformation story to market your business. Remember, if you’re not marketing your business, you’re not being of service. Marketing is the first step to being of service.
You’re Unclear About Your Message
Another reason you might hold back on marketing is uncertainty about how to attract clients effectively. Perhaps you’ve tried marketing before but didn’t see any paying clients come from it. You may be unclear about your message due to having a vague understanding of your audience’s needs and interests.
With countless competitors online, it’s essential to get real-world insights about your target market and pinpoint your unique strengths. By doing so, you can craft a “Magnetic Message” to rise above the noise and get noticed by the right audience. In my signature service, Magnetic Message, I help clients gather deep insights into the market, position themselves to get noticed, and resonate with their intended audience.
You’re Uncertain About the Value You Provide
If you’re uncertain about the benefits and outcomes your services can provide, you may be holding back on marketing. For a service-hearted entrepreneur, this can be especially challenging because you may feel out of integrity in your marketing. To any heart-centered person, marketing with integrity and authenticity is key to moving forward!
As part of my Magnetic Message service, clients get a document called the Brand Map. This captures what makes you special among competitors and helps to authentically present yourself online to attract the interest of your chosen audience. Presenting a Brand Map to my clients is like metaphorically holding a mirror up so they see the amazing, unique qualities they bring to the table. The experience can be so affirming that some of my clients have been nearly brought to tears by it! By clearly seeing your uniqueness and the strengths you bring to the table, you can move on to market yourself with more confidence.
What to Do Next
- Check out this article covering each Magnetic Message step.
- Grab my free Magnetic Message kit.
- Schedule a complimentary Brand Navigator session. During this call, we’ll identify barriers holding back in your marketing efforts and give you an action plan with tailored strategies to help you achieve your goals!
