Now, more than ever, businesses of all sizes can benefit from digital marketing. In a previous article, we discussed the importance of content marketing vs. interruption marketing. Content marketing is a trend that will continue to grow and is an essential part of digital marketing.
For content marketing to be effective, you need potential customers to find and read it. That’s where SEO, or Search Engine Optimization, comes in. Essentially, SEO content marketing is about improving your content to show up in search engine results. In this article, we’ll look at four tips to improve your SEO for better online marketing.
Check SEO Status
To truly know where to start, you need to know how your site currently stacks up. Numerous tools are available online to assess your site’s current SEO status. In fact, many free tools are available directly from Google. Knowing your current SEO performance will also give you something to measure against as you work to improve SEO content marketing strategies and determine if your changes are successful.
Having a clean, easy-to-use mobile site is essential in the digital era. This applies to your SEO as well as your content and design. When assessing your site’s SEO, be sure to check how your mobile site performs as well.
In 2018, Google began using mobile-first indexing, making it even more important to focus on how your site appears on mobile devices. When it comes to SEO content marketing, consider the type of information mobile users are likely to be searching for and create content accordingly. For example, large blocks of text and lengthy articles might not be as attractive to mobile users who are looking for quick, simple answers.
Focus on Your User
Think about what questions your target readers might have and include phrases and terms that are likely to appear in their searches. Users might not be familiar with jargon or specific keywords that are second nature to you. For example, if you didn’t already know what SEO was, how would you know to search for it? Instead, you might search for something like: “How do I get my blog to show up in search results?”
Keep an Eye on SEO Content Marketing Trends
In the digital era, we often hear about what’s trending. Identifying hot topics and developing related content can be a great way to stay relevant and attract more readers. You should also be aware of trends in SEO. As technology changes, you may need to adapt SEO content marketing strategies.
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