Do you ever feel like online marketing is a popularity contest where only people with the most interesting personas and viral content succeed? As an online service provider, you might have gotten caught up in learning to beat the algorithms, go viral on TikTok, and other trendy marketing tactics. However, as an entrepreneur, your main goal is to find leads and sell more of your services — not to become an influencer.
Yet, many small business service providers struggle to make their online presence profitable. It’s all too common to rely on word of mouth and in-person networking to find clients. But here’s a pro tip: a weak message is a frequent barrier to online business growth. In this article, you’ll learn the signs that it’s time to refresh your brand message for better results.
Is It Time to Update Your Brand Message?
When your message aligns with your ideal clients’ needs and aspirations, they are more likely to feel an immediate connection and trust in your services. Here are three signs it’s time to address your brand message:
Difficulty Attracting Ideal Clients
If you struggle to attract ideal clients, your brand message might not be hitting the mark. Your message should clearly communicate how your services solve your client’s pain points and help them achieve their goals.
If you’re unsure about your audience’s challenges and desires, my Magnetic Message service can help. With market research, you will understand how your audience thinks, what they want, and how to position your brand and message to capture interest.
Struggling to Be Noticed
When your marketing isn’t noticed, it’s often due to an unclear value proposition. This explains what makes your services unique and why clients should choose you over competitors. If your marketing isn’t attracting prospective customers, it’s a sign your message needs attention.
In the process of developing your Magnetic Message, I gather deep insights to understand your business, audience, and competitors. From there, I document a brand and messaging strategy to set you apart and resonate with your audience. Using these frameworks, you can establish yourself as the go-to expert in your field.
Inconsistent Brand Voice Across Channels
When your brand voice varies across social media networks, it can confuse your audience and dilute your message. Review your online presence to be sure you’re striking a consistent tone, and that your messaging and visuals are aligned across all touchpoints.
As part of the Magnetic Message experience, your brand and message approach are beautifully documented. This helps you and your virtual team to create consistent, compelling, and tightly branded marketing communications that increase brand recognition and build trust.
Wrapping it Up
Did you recognize the signs that you need an updated brand message? Now is the time to take proactive steps to polish your brand and message approach. It’s amazing how much of a difference this can make in bringing you new opportunities for growth and success in your business.
If you’re ready to upgrade your brand message and attract more clients, schedule a free Brand Navigator session. This is a no-obligation call where we’ll identify specific gaps in your marketing approach and discuss solutions to achieve faster business growth.
