How to Plan Your Perfect Work Week
Do you ever feel like you’re coasting through your business day without a plan? Like, all of a sudden it’s 1 p.m. and there you are scrolling on social media without a purpose … If you’ve ever done this, you know winging your work days is NOT a recipe for productivity or long-term success. In […]
3 Daily Habits for Business Growth
If you’re a service provider, you likely have a huge heart for helping people. You also probably wanted to create a dream lifestyle when you started your business. But if you’re not doing daily activities that will get closer to those goals, then you’re just spinning your wheels. So what are the habits for business […]
Difference Between Copywriting vs Content Writing
Whether you’re a business looking to hire or a bootstrapping solopreneur, it’s important to know the difference between copywriting vs content writing. In this article, you’ll learn four key differences between copywriting and content writing. We’ll also outline how you can combine the skills and techniques used in each to strengthen all of your writing as […]
International Women’s Day: 6 Women in Business
March 08 is the annual observance of International Women’s Day. It’s an opportunity to build each other up, raise awareness about women’s equality and bolster female-focused charities and causes. To that end, this article celebrates the many and varied accomplishments of all women in business. For this article, we spoke with six entrepreneurial women from different […]
How to Know if You Need a Website Redesign
Your website is the hub of all of your digital marketing, which means it needs to be on point. So how do you know if it’s doing what you need it to do? In this article, we’ll discuss 6 ways to evaluate your website, so you can decide once and for all if you […]
How to Fact Check Your Content
As a former newspaper reporter, it was my responsibility to fact check and ensure the accuracy of my articles. Today, as a content marketer, it is also my responsibility to fact check content and ensure the accuracy of my articles. By following a simple checklist, you can help your business to maintain credibility and customer […]
SEO Content Marketing for Small Businesses
Now, more than ever, businesses of all sizes can benefit from digital marketing. In a previous article, we discussed the importance of content marketing vs. interruption marketing. Content marketing is a trend that will continue to grow and is an essential part of digital marketing. For content marketing to be effective, you need potential customers […]
How to Send a Winning Guest Blog Post Pitch to Build Your Audience
Every business needs to continuously reach new audiences. Doing a guest blog post is a perfect way to get your business seen by more people. Use this strategy to enhance credibility in your field and introduce your business to broader, targeted online audiences … and all for free. Before starting my first digital marketing […]
Content Marketing Tips: 3 Things to Know
What does content marketing actually mean, and how can you use it to benefit your business? In this article, you’ll learn 3 foundational content marketing tips to make the most of your content efforts. The term “content” might seem general or vague. And that’s because it is! Content marketing is an umbrella term for any […]
Client Spotlight: Fifteen Media PR, Advice for Small Business
Have you ever dreamed of seeing your business featured on television or in the pages of a glossy magazine? No matter the size of your business, this dream is without a doubt achievable. This is the message Vox Pop Marketing client, Rebekah Epstein of Fifteen Media PR firm, has for small business owners everywhere. Introducing […]