7 Things Every Small Business Website Needs
A website is your first chance to make an impression with your customers. A clean, modern web presence that is easy to navigate can do wonders for your reputation. From a business perspective, a small business website is crucial to the success of your brand. Here are 7 Things Every Small Business Website Needs: A […]
40 Online Marketing Tactics to Win New Leads
Online marketing is a vast subject and there is a lot of information out there to sort through. As a small business owner, it’s hard to know which online marketing tactics will win new leads and customers. A well-rounded online marketing strategy employs all aspects of digital marketing. It also requires that all of your […]
How to Choose Email Marketing Software
How to choose email marketing software for your small business? It’s an important decision. The email marketing software you select will help collect leads from your website. That way you can follow up and nurture them through the sales cycle. You’ll want to set up email lead forms on your website as soon as possible. […]
5 Ways Content In Marketing Builds Business
Small businesses to major corporations use content marketing to attract new clients and keep the ones they have. But what does content in marketing even mean? The Old Model: Interruption Marketing Before digital marketing, brands primarily advertised through print or broadcasting ads. This is widely referred to as interruption marketing. In this day and age […]
Google Font Pairings for Your Website
The fonts you use have a major impact on your website design. Think of the site structure and images on a web page like clothing. Boring typography won’t do much for the overall presentation. In the same way that accessories elevate an outfit, fonts add drama and finish the look of a website. I’ve gathered […]
Little Known Questions to Ask a Web Developer
Choosing a web developer can be a daunting experience. You already have a lot of tasks to handle for your business. Learning all about web design is probably not a top priority. Regardless, it’s helpful to know what questions to ask your web developer. This list of little known, yet essential questions, will help you choose […]
How to Write Great Blog Posts (That Win Business)
Even the best author might wonder how to write great blog posts. After all, your blog is meant to get you found online and win you business. Blog posts that do both follow a definite method and structure. In this article, you’ll learn what the best blog authors already know. Here’s how to write great […]
Reasons to Not Use a Free Website Builder
As a bootstrapping business owner, it might seem like a good idea to use a free or cheap website builder. But there are so many reasons to not use a free website builder. Examples of these site builders are Wix, Squarespace, Weebly and others. The simple drag and drop function might seem like a great […]
What is Email Marketing and How Does It Work
Like a blog or social media, email marketing is another form of content marketing. It’s one of the most effective content methods to help you book more sales calls, fill your workshops and make bank when you release new products. Email marketing is useful for both products and service-based businesses. Here’s the scoop … What […]
