Just like a physical roadmap is essential for any traveler, a strategic marketing roadmap is essential for business owners. That said, the first marketing expert to hire is a marketing strategist who will help you to differentiate yourself in the market and create more effective marketing campaigns.
Marketing strategy is the first activity that I help my clients with, including target market research and a positioning strategy to differentiate themselves in the marketplace.
Target Market research ensures marketing is tailored to attract your target audience. Through research, small business owners can get a better idea of the right messaging to use, which services to offer, and where to focus your marketing efforts. Meanwhile, gathering insights into your competitors will allow you to differentiate your products or services.
Copywriter & SEO Specialist
Once a marketing strategist has provided your overall marketing roadmap, it will be easier to effectively hire out the next set of important marketing activities – copywriting and search engine optimization (SEO). A copywriter creates persuasive content for a website or other marketing materials. Good copywriting should be tailored to the target audience and is written with a goal to persuade the reader to take action.
Copywriting on your website can also be optimized for SEO. This is a technique that can be used to improve the visibility of your website in search engine results such as Google, Bing, Yahoo, and others. Investing in an experienced SEO specialist can be extremely beneficial when paired with an expert copywriter; this combination guarantees that your website content will rise high above competitors’ pages in online searches.
With newly polished website copy, you may want to redesign or revise your existing website to make it aesthetically pleasing, easy to navigate, and engaging. Functionality is key in web design. The site should be responsive and optimized so that it looks good on all platforms, including mobile phones and tablets. Additionally, all buttons or links should work as expected, loading quickly without any errors or broken pages. Navigation should also be easy to use with intuitively placed tabs, search bars and drop down menus for users to explore various facets of your website easily.
Social Media Marketer / Content Marketer
Now that your website is optimized for a great user experience and your messaging is persuasive for your target audience, it’s time to tell the world. At this point, you may consider hiring a social media marketer and/or a content marketer who can create regular, informative content for your business.
The goal for both your blog and social media profiles is to increase your audience size, along with reach, and engagement. Reach is the number of people who see your content, while engagement refers to the number of people who like, share, and comment on your posts.
Every business, regardless of size, needs marketing to stay competitive and increase success. This article provides you with essential information to make the best marketing investment decisions for your business. If you are ready to invest in expert help with any or all of the above marketing activities, book a call to explore the possibilities for your business. We’ll evaluate your business and determine the most appropriate plan of action to get the most benefit from your marketing.