Magnetic Messaging and ‘The Courage to Be Disliked’
One thing I’ve noticed since falling into marketing in 2005 is that it’s always changing. Today’s online space is crowded, so being true to your voice has become especially important. That’s why I’m excited to share “Magnetic Messaging” concepts inspired by the book, “The Courage to Be Disliked,” for coaches, consultants, and other micro-businesses. Lessons from […]
Is SEO for a Small Business Worth It?
In today’s fast-paced digital world, small businesses are constantly looking for effective strategies to enhance their online presence and reach their target audience. One such strategy is investing in Search Engine Optimization (SEO). With the potential to increase free traffic, boost brand visibility, and provide long-term results, SEO for a small business can be […]
Is Marketing Ethical? The Importance of Honest Marketing
As a conscientious coach, consultant, or service provider with strong values, you may have concerns about the ethics of marketing your business. You may worry that marketing is inherently dishonest or that it goes against your principles. In this article, we’ll explore the question, “Is marketing ethical?” and discuss the importance of honest marketing […]
Modern Website Design Trends for Small Business Growth
Your website might be the first point of contact between your business and potential customers. But is your website ready for visitors? Cluttered and confusing layouts, a lack of visual appeal, and slow page loading can turn visitors off and have people bouncing right off your website looking for other options. On the other […]
How Brand Strategy for Marketing Boosts Small Business Success
Resource mentioned in this video: the “Brand Marketing Map” is now included as a key element of our Magnetic Message service and program. For small business service providers, having a complete brand strategy for marketing your business is essential. In the crowded online space, a well-crafted brand will differentiate you from competitors and improve […]
Marketing Strategy Questions to Ask for Better Results
Do you feel like the marketing you are doing isn’t producing results? Or, are you standing still with your marketing because you’re not sure where to begin? Today, we’re talking about one of the most important aspects of growing a successful business — marketing strategy. Having an effective marketing strategy is essential for reaching new […]
Your Social Media Marketing Plan in 7 Easy Steps
Are you a small business service provider looking to grow your business with social media? With the sheer volume of platforms and content options available, it can be difficult to know where to start! In this article, you’ll learn the 7 steps to create a social media marketing plan that helps you to reach more […]
How to Craft a Magnetic Message That Resonates With Customers
If you’re reading this article, I can bet you’re a smart solopreneur or micro business owner with an impressive amount of skills, knowledge and accomplishments. With everything you do for your clients, it’s hard to clearly communicate the true nature of your work and its incredible value. The problem is, when you’re not clear about […]
7 Simple Ways to Grow Your Email List Fast
Are you looking for ways to grow your email list fast? Building an engaged mailing list of leads and potential customers should be a priority if you’re a small business service provider. Not only does it have a high return on investment but it’s one of the best, low-cost marketing strategies to stay top of […]
How to Do Marketing Without Social Media
If you’re a coach, consultant or course creator, then you know that marketing is key to your success. The problem is – you may hate social media, have little time for it, or simply find it overwhelming. If this sounds familiar, you are not alone. The good news is there are still plenty of […]
