What’s In Store for Vox Pop Marketing in 2021

Do you remember being a kid during the holiday season and waiting impatiently to open your presents? I personally couldn’t wait. I imagined (but wouldn’t dare) unwrapping my gifts in the middle of the night, and then rewrapping them so I wouldn’t be found out. If you can relate, then you won’t have to wait […]

How to Use Editorial Calendar Planning for Your Business

Do you want to create better marketing content for your business? Are you tired of winging it and scrambling to find the next blog or email topic? Put an editorial calendar planning system in place. There’s no better time to plan than the start of a New Year. This is an effective way to gather […]

Differentiate Your Brand With a Marketing Message Framework

content planning - social media strategy plan for business

Not all marketing practices are created equal. Data analytics, SEO and messaging are all key parts of the process. But these can be less exciting than branding or content marketing. Yet, having a marketing message framework is a must for every small business. After all, it’s the foundation for marketing communications that set you apart […]

7 Things Every Small Business Website Needs

A website is your first chance to make an impression with your customers. A clean, modern web presence that is easy to navigate can do wonders for your reputation. From a business perspective, a small business website is crucial to the success of your brand. Here are 7 Things Every Small Business Website Needs: A […]

40 Online Marketing Tactics to Win New Leads

online marketing tactics scaled

Online marketing is a vast subject and there is a lot of information out there to sort through. As a small business owner, it’s hard to know which online marketing tactics will win new leads and customers. A well-rounded online marketing strategy employs all aspects of digital marketing. It also requires that all of your […]

How to Choose Email Marketing Software for Your Small Business

How to choose email marketing software for your small business? It’s an important decision. The email marketing software you select will help collect leads from your website. That way you can follow up and nurture them through the sales cycle. You’ll want to set up email lead forms on your website as soon as possible. […]

5 Ways Content Marketing Builds Business

Everyone from small businesses to major corporations use content marketing to attract new clients and keep the ones they have. But what is content marketing? The Old Model: Interruption Marketing In the old days, before digital marketing, brands primarily advertised through print ads, TV or radio commercials. This is referred to as interruption marketing. In […]

Remarketing Solutions to Increase Sales in Your Business

Did you know it takes 7 to 12 marketing touchpoints to turn a lead into a buyer? Reaching the same people that many times with online marketing can be tricky. And while you might have heard about, or used “remarketing”, it’s not just a paid ads strategy. In this article, you will learn about three […]

The Myth of Magic Marketing

magic marketing

Spend time in small business communities, and soon you will hear murmurs of, “Facebook ad marketing is dead,” or “Email marketing doesn’t work”. No one wants to waste time or capital on efforts that won’t bring results. This leaves many entrepreneurs to wonder … Which “Magic” marketing strategies actually work? A better question is … […]

Google Font Pairings for Your Website

The fonts you use have a major impact on your website design. Think of the site structure and images on a web page like clothing. Boring typography won’t do much for the overall presentation. In the same way that accessories elevate an outfit, fonts add drama and finish the look of a website. I’ve gathered […]