7 Things Every Small Business Website Needs

A website is your first chance to make an impression with your customers. A clean, modern web presence that is easy to navigate can do wonders for your reputation. From a business perspective, a small business website is crucial to the success of your brand. Here are 7 Things Every Small Business Website Needs: A […]

40 Online Marketing Tactics to Win New Leads

online marketing tactics scaled

Online marketing is a vast subject and there is a lot of information out there to sort through. As a small business owner, it’s hard to know which online marketing tactics will win new leads and customers. A well-rounded online marketing strategy employs all aspects of digital marketing. It also requires that all of your […]

How to Choose Email Marketing Software for Your Small Business

How to choose email marketing software for your small business? It’s an important decision. The email marketing software you select will help collect leads from your website. That way you can follow up and nurture them through the sales cycle. You’ll want to set up email lead forms on your website as soon as possible. […]

5 Ways Content Marketing Builds Business

Everyone from small businesses to major corporations use content marketing to attract new clients and keep the ones they have. But what is content marketing? The Old Model: Interruption Marketing In the old days, before digital marketing, brands primarily advertised through print ads, TV or radio commercials. This is referred to as interruption marketing. In […]

Remarketing Solutions to Increase Sales in Your Business

Did you know it takes 7 to 12 marketing touchpoints to turn a lead into a buyer? Reaching the same people that many times with online marketing can be tricky. And while you might have heard about, or used “remarketing”, it’s not just a paid ads strategy. In this article, you will learn about three […]

The Myth of Magic Marketing

magic marketing

Spend time in small business communities, and soon you will hear murmurs of, “Facebook ad marketing is dead,” or “Email marketing doesn’t work”. No one wants to waste time or capital on efforts that won’t bring results. This leaves many entrepreneurs to wonder … Which “Magic” marketing strategies actually work? A better question is … […]

Google Font Pairings for Your Website

The fonts you use have a major impact on your website design. Think of the site structure and images on a web page like clothing. Boring typography won’t do much for the overall presentation. In the same way that accessories elevate an outfit, fonts add drama and finish the look of a website. I’ve gathered […]

3 Proven Processes to Never Run Out of Blog Post Ideas

A content marketer’s job is never done. At every stage of the buyer’s journey, prospective customers have differing needs and questions. Your task is to feed them the information they crave from the moment they discover your brand to point when they make the buying decision. This process can take weeks or months, so you’ll […]

The Smart Marketing Persona Plan Every Business Needs

For decades, smart marketers have used a secret trick to attract us to products and services. Not all brands use it, but the most successful ones do. You see, the more personalized to us a marketing message is, the more we’re drawn to it. That’s why creating a marketing persona for your business is one […]

Little Known Questions to Ask Your Web Developer

questions to ask your web developer

Choosing a web developer can be a daunting experience. You already have a lot of tasks to handle for your business. Learning all about web design is probably not a top priority. Regardless, it’s helpful to know what questions to ask your web developer. This will help you choose the best one for your project […]