International Women’s Day: 6 Women in Business
March 08 is the annual observance of International Women’s Day. It’s an opportunity to build each other up, raise awareness about women’s equality and bolster female-focused charities and causes. To that end, this article celebrates the many and varied accomplishments of all women in business. For this article, we spoke with six entrepreneurial women from different […]
How to Know if You Need a Website Redesign
Your website is the hub of all of your digital marketing, which means it needs to be on point. So how do you know if it’s doing what you need it to do? In this article, we’ll discuss 6 ways to evaluate your website, so you can decide once and for all if you […]
How to Fact Check Your Content
As a former newspaper reporter, it was my responsibility to fact check and ensure the accuracy of my articles. Today, as a content marketer, it is also my responsibility to fact check content and ensure the accuracy of my articles. By following a simple checklist, you can help your business to maintain credibility and customer […]
SEO Content Marketing for Small Businesses
Now, more than ever, businesses of all sizes can benefit from digital marketing. In a previous article, we discussed the importance of content marketing vs. interruption marketing. Content marketing is a trend that will continue to grow and is an essential part of digital marketing. For content marketing to be effective, you need potential customers […]
How to Send a Winning Guest Blog Post Pitch to Build Your Audience
Every business needs to continuously reach new audiences. Doing a guest blog post is a perfect way to get your business seen by more people. Use this strategy to enhance credibility in your field and introduce your business to broader, targeted online audiences … and all for free. Before starting my first digital marketing […]
Content Marketing Tips: 3 Things to Know
What does content marketing actually mean, and how can you use it to benefit your business? In this article, you’ll learn 3 foundational content marketing tips to make the most of your content efforts. The term “content” might seem general or vague. And that’s because it is! Content marketing is an umbrella term for any […]
Client Spotlight: Fifteen Media PR, Advice for Small Business
Have you ever dreamed of seeing your business featured on television or in the pages of a glossy magazine? No matter the size of your business, this dream is without a doubt achievable. This is the message Vox Pop Marketing client, Rebekah Epstein of Fifteen Media PR firm, has for small business owners everywhere. Introducing […]
What’s In Store for Vox Pop Marketing in 2021
Do you remember being a kid during the holiday season and waiting impatiently to open your presents? I personally couldn’t wait. I imagined (but wouldn’t dare) unwrapping my gifts in the middle of the night, and then rewrapping them so I wouldn’t be found out. If you can relate, then you won’t have to wait […]
Editorial Calendar Planning for Your Business
Do you want to create better marketing content for your business? Are you tired of winging it and scrambling to find the next blog or email topic? Put an editorial calendar planning system in place. There’s no better time to plan than the start of a New Year. This is an effective way to gather […]
7 Things Every Small Business Website Needs
A website is your first chance to make an impression with your customers. A clean, modern web presence that is easy to navigate can do wonders for your reputation. From a business perspective, a small business website is crucial to the success of your brand. Here are 7 Things Every Small Business Website Needs: A […]
