Google Font Pairings for Your Website

The fonts you use have a major impact on your website design. Think of the site structure and images on a web page like clothing. Boring typography won’t do much for the overall presentation. In the same way that accessories elevate an outfit, fonts add drama and finish the look of a website. I’ve gathered […]

3 Proven Processes to Never Run Out of Blog Post Ideas

A content marketer’s job is never done. At every stage of the buyer’s journey, prospective customers have differing needs and questions. Your task is to feed them the information they crave from the moment they discover your brand to point when they make the buying decision. This process can take weeks or months, so you’ll […]

The Smart Marketing Persona Plan Every Business Needs

For decades, smart marketers have used a secret trick to attract us to products and services. Not all brands use it, but the most successful ones do. You see, the more personalized to us a marketing message is, the more we’re drawn to it. That’s why creating a marketing persona for your business is one […]

Little Known Questions to Ask Your Web Developer

questions to ask your web developer

Choosing a web developer can be a daunting experience. You already have a lot of tasks to handle for your business. Learning all about web design is probably not a top priority. Regardless, it’s helpful to know what questions to ask your web developer. This list of little known, yet essential questions, will help you choose […]

How to Write Great Blog Posts (That Win Business)

great blog post

Even the best author might wonder how to write great blog posts. After all, your blog is meant to get you found online and win you business. Blog posts that do both follow a definite method and structure. In this article, you’ll learn what the best blog authors already know.  Here’s how to write great […]

6 Best Social Media Networks to Promote Your Business

  (Follow my blog with Bloglovin) Social media management: as if you needed more to do! As a small business owner, you’ve probably wondered what are the best social media networks to promote your business. With so many social media platforms out there, it’s daunting to think about creating content for them. The good news […]

6 Ways to Improve Your Website for Lead Generation

Lead generation is the lifeblood of any small business. If you have a website for your small business, and the leads are barely trickling in, one or more aspects of your website could need an overhaul. In this article, you’ll learn top website lead generation tips to improve the effectiveness of your website as a […]

Reasons to Not Use a Free Website Builder

As a bootstrapping business owner, it might seem like a good idea to use a free or cheap website builder. But there are so many reasons to not use a free website builder. Examples of these site builders are Wix, Squarespace, Weebly and others. The simple drag and drop function might seem like a great […]

What is Email Marketing and How Does It Work

email marketing services

Like a blog or social media, email marketing is another form of content marketing. It’s one of the most effective content methods to help you book more sales calls, fill your workshops and make bank when you release new products. Email marketing is useful for both products and service-based businesses. Here’s the scoop … What […]

Social Media Strategy Plan for Business

This article was prepared to help you craft a strategic social media plan for business. It focuses on making the key initial decisions that will set you up for success. A well designed plan can move you consistently toward reaching your business goals. Conversely, jumping into social media without an informed approach can take up […]